Search Engine Optimization v. Search Engine Marketing
Search Engine Marketing (SEM) has become increasingly popular of late Increasingly, ‘Search Engine Optimization has ceased to cover all aspects of the very nature of search engine promotion. It is evident that while the search engine optimization industry focuses on free traffic, the search engine marketing includes click costs. This primary difference in the two has given rise to many presumptions.
One of the prevalent mistake assumptions being the belief that SEO is a more efficient tool to achieve high Return of Investment than SEM. Yet another of these is what we shall call the ‘landing page’ myth.
The landing page where the visitors first land upon is decided perfunctorily by the owner himself. However, in Search Engine Optimization, the search is what determines the landing page visitors see. This important distinction is what makes Search Engine Optimization and Search Engine Marketing different.
No searcher spends more than a few seconds assessing the landing page. More often than not, a searcher lacks the patience to browse through axilliary pages and simply hits the back button. Quicker than you can say ‘click’ they would be back on the search engine and off to a rival webpage.
That precisely is the need to optimize your landing page keeping in mind what the searcher is looking for. This would convey to the searcher that he or she has come to the appropriate page. Every searcher ultimately wants to land on a relevant page and it is up to you to make the landing page as relevant as possible. Only a good professional Search Engine Marketing firm would be able to optimize your page accordingly. A search spider would achieve far from desired results in such a scenario.
It is only when the searcher is satisfied that the purpose of either SEO or of SEM is achieved. When compared to the average rates of a Search Engine Optimization firm, the cost expense initially of a Search Engine Marketing firm is mot definitely on the heavier side. Search Engine Marketing includes management and pay per click costs which makes it more expensive. Search Engine Optimization only charges for the management prices . But of course, only Search Engine Marketing would optimize your landing pages in a professional manner thereby increasing your returns.
Search Engine Optimization and Search Engine Marketing are complementary to each other. Search Engine Optimization can shower traffic upon your page for sure, thereby increasing its rankings in the long run. Nevertheless, only an investment in Search Engine Marketing makes the landing page worth the effort and worth a conversion by the visitor. It is the conversion that makes all the difference.
November 25th, 2008 at 1:22 pm
Your site may also need new content to strengthen its authority in a particular subject and to keep your site looking fresh to search engines. If you are too busy to write new content, you may find that one of the most valuable SEO services your SEO firm offers is custom written content delivered on a regular schedule, shaped to suit the needs of your web site and already targeted to the right keywords.
Now it is time to draw new visitors into your freshly optimized site. An indispensable SEO service is link building, or getting new links to your site from other desirable, high traffic sites whose readers would be interested in your company’s services. Link building not only takes time and effort to do well, it is also easy to do in a way that reads to search engines as spammy, meaning that you could accidentally lower your site’s ranking.
November 28th, 2008 at 1:24 pm
Thanks a million for the post.